Because of the variable data performance of digital printing presses, newspapers can create a more "narrow crowd" or even unique "newspaper" for subscribers based on the statistics of subscriber demand data, according to Justin Hiller, consultant of "Information Trends Company". Shearer suggested that newspaper publishers can try to publish a newspaper with a narrower regional or population before publishing a personalized newspaper. "If you look at the digital printing revolution through the commercial printing market, they have also experienced the process of small print volume, narrowing the crowd, and then personalization." He said.

Newspapers with a smaller circulation will benefit most from this, and digital printing presses can also be used to print newspaper advertisements or direct publications. The method of narrowing the crowd can also be used as a way to reach special audiences, such as those college students who may have empathized with other forms of media.

Some newspaper companies, including the Arizona Republic and the New York Times Local Media Group, are trying to apply digital printing to the production of marketing prints and commercial advertising prints, but they are only a "minority" in the newspaper industry. Regardless of whether digital printing can bring more revenue and advertising opportunities, most newspapers today are reluctant to try.

"Recently, the newspaper industry is focusing more on how to reduce costs, rather than finding ways to get more revenue." said Ron Sam, vice president of manroland in North America. In 2007, manroland launched the COLORMANXXL printer integrated with Kodak’s DS6240 inkjet digital printing system. This set of equipment allows users to continuously print newspapers and periodicals with different contents at a speed of 90,000 copies per hour. Further "narrowing the crowd" becomes possible. But even so, it is not a simple matter to "sell" this idea to the newspaper industry.

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