HYT

ShowCase Action: The New HYT Hastroid

HYT CEO and Creative Director Davide Cerrato showcases the brand's latest offerings through our ShowCase

Only one watchmaking brand in the world has mastered the art and science of combining fluids with micromechanics. HYT returns with a new watch, reshaping the brand while staying true to its roots. Davide Cerrato, recently appointed CEO and Creative Director of HYT, walks us through the just-launched HYT Hastroid.

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You have been in charge of HYT since last summer. Tell me about your priorities for the first few months in this role.

My priority is to rebuild the team. I decided to keep the two watchmakers already in place, as well as the head of quality control that I just joined. Everyone else is fresh blood. So we now have two-thirds of young people who are energetic, and one-third who have a lot of experience in the market.

My second priority involves vendor selection. We need them to be robust and reliable because time is running out. There we found a good balance between existing very well established contractors such as Pure TEC for the movement and new partners for the exterior such as Efteor. They helped us a lot with time and energy. For a small independent brand, building good relationships in your network is critical if you are to move forward. All the partners at every level of our project are very engaged and enthusiastic, which makes me very happy. My third priority is quality, which has been a weakness at times in the brand's history. Everything is in place to ensure this doesn't happen to our new model.

HYT positions itself as a haute horlogerie brand defined by uniqueness, innovation, pioneering spirit, fun, entertainment, space and creativity.

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